Crafted for the e[X]perience.

ALWAYS ENDEAVOR.

It’s not a question of choosing performance over price or design over function. We want boards that have everything – unquestionable quality, dope aesthetics and ride amazing on all terrain.

Next we add in the individual flavour – the [X]. For us, it’s bombing pow runs in the morning, hit laps mid day, some park hits in the afternoon and a speed run to the bar for chicken wings and caesars.

We ALWAYS ENDEAVOR to raise the standard of what snowboarding should be so that you can have that perfect e[X]perience.

"Canadian, pure and simple."

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